In a recent case of media propaganda, three major Canadian telecommunication giants banded together and launched a media campaign aimed at “protecting” Canadian wireless industry in anticipation of the entrance of Verizon Wireless into the Canadian market. Canada is widely considered to have one of the highest wireless rates among developed countries, especially by visitors. In an attempt to convey favorable information to Canadian consumers, Rogers, Bell, and Telus claims Canada wireless rates are up to 55% cheaper than comparable plans offered by the two largest U.S. service provider.

By selecting only a section of a report to claim as facts without including the context or origin intent of the report, and unfairly comparing plans without disclosing how they are measured, I believe it is a breach of good business ethics. The three companies also attempts to manipulate the Canadian consumers by bring a sense of patriotism to their campaign, claiming the possibility of Verizon taking jobs away from Canadian and outsourcing to foreign countries. It is known as a fact that the three companies also outsource various aspects of their businesses so they should not be in a position to criticize others. Most importantly, the three companies are expressing serious displeasure of the entrance of Verizon not being fair, while they hold more than 90% of the Canadian wireless market and essentially formed an oligopoly.

Canadian government should have the ability and initiative to take action against such misleading media campaigns that prey on consumers and a breach of business ethics