Often time, the difference between an effective and ineffective advertisement rests in the ability for the audience to feel connected to the image being presented. The following video is a terrible example of trying to pass something on as genuine.

The actors hired to be portrayed as everyday normal person fails to establish their connections to the audience in my opinion, combined with cliche acting. One of the principles in marketing is that consumers tend to connect and like those whom they feel are similar to themselves. In the above video, QRay may have created the video with that idea in mind but it was terribly executed. Although the bracelet is supposed to bring a positive dimension to those wearing it, the ineffectiveness of the advertisement made me question the authenticity behind the claim.

In response to the recent media propaganda produced by the big 3 telecommunication companies, the Canadian government had recently broadcast a media campaign of its own.

http://youtu.be/0ath9w1VmSE

The above commercial was launched with the intention of educating Canadians on the current wireless market situation;however, it had come way too late and had not generated much impact in the population. Verizon had already indicated they no longer have any interest in entering the Canadian market and as a result, Canadians are still stuck with one of the highest cell phone charges in developed countries. This is crucial because had the Canadian government launched its own media campaign in response to the propaganda portrayed by our cellphone network providers, we may have had a different outcome. This is also a case of the first movers advantage