In response to the recent media propaganda produced by the big 3 telecommunication companies, the Canadian government had recently broadcast a media campaign of its own.

http://youtu.be/0ath9w1VmSE

The above commercial was launched with the intention of educating Canadians on the current wireless market situation;however, it had come way too late and had not generated much impact in the population. Verizon had already indicated they no longer have any interest in entering the Canadian market and as a result, Canadians are still stuck with one of the highest cell phone charges in developed countries. This is crucial because had the Canadian government launched its own media campaign in response to the propaganda portrayed by our cellphone network providers, we may have had a different outcome. This is also a case of the first movers advantage