Often time, the difference between an effective and ineffective advertisement rests in the ability for the audience to feel connected to the image being presented. The following video is a terrible example of trying to pass something on as genuine.

The actors hired to be portrayed as everyday normal person fails to establish their connections to the audience in my opinion, combined with cliche acting. One of the principles in marketing is that consumers tend to connect and like those whom they feel are similar to themselves. In the above video, QRay may have created the video with that idea in mind but it was terribly executed. Although the bracelet is supposed to bring a positive dimension to those wearing it, the ineffectiveness of the advertisement made me question the authenticity behind the claim.