Through out the term, as I learned more information on marketing strategies and principles, in conjunction with the marketing plan assignment, the more I realize how much effort marketers put into their marketing campaigns, and usually without the consumers realizing as such. Furthermore, the different parts of the marketing plan assignment, from environment analysis to STP and finally marketing mix, I became aware of how crucial each step is and how it lays foundation for the next. Our group did not identify a market segment that is specific enough and we quickly realized we were unable to produce a proper marketing mix based on the STP.

In deciding materials for the video, although we take it for granted as a consumer, it was difficult creating a video that engages intended viewers and holds their interest. It was also difficult for us to recommend an improved strategy for a large successful company such as Toyota. Without looking ahead at the time, after we have decided on our recommended marketing strategy and created our video, we found out Toyota’s new marketing strategy encompasses some of the points we wanted to make, once again supporting the notion that Toyota is constantly listening to the market for feedback and advice.