Nook—Billy's Marketing Blog

I have a chance to work with three different teams for three different commerce courses this term, so I am able to compare how well each team worked together based on personal experience. Frankly, the marketing team works much better than the other two teams.Everyone contributes ideas and shares work. Everyone works with each other with three common goals, to learn through the project, to submit work on time, and to achieve the best mark we can. Working with people who share those goals in a team is lucky, then no one needs to put extra effort on others’ part, so we all feel good.

Overall, I liked the marketing assignment part three, and I was satisfied with the results regarding on both quality and teamwork. Everyone in the team contributed to the assignment, added a bit of their ideas and personalities into the project.  Everyone showed up on the meeting time. Also, special thanks to the director Michael , cameraman Victor and script writer Jason, they devoted a lot on this part and consumed a lot of time on post-production phase. Something we could do better next time is planning  everything a little bit earlier, so we won’t have to rush during the last weekend. In addition, if every group works on the same appointed brand, it will be more interesting to see people’s creativity.

In conclusion, I like the marketing project.

After reading Anna’s blog about political environment needs to update with the new technology, I realized that the regulation is becoming one of the most important constrains for making the new technology for everyday usage. A few hot topics such as auto-drive car, realistic game, hyperloop and bitcoin. Government even doesn’t know it’s legal or not, so it’s impossible for them to advertising and raising the public awareness.

Bitcoin is definitely an new technology that facing the legal issue. Basically, it is an algorithm to calculate one unique ID that is called one bitcoin. It can be made and traded like real money, and the good thing for bitcoin is that it’s secure and it doesn’t have any inflation, no government can control it. It will reach the total number of 2,100,000 and no more bitcoin is available after that. To some content, it’s even more ideal than gold.

The price of bitcoin is raised from $65 at January this year to nearly $900 yesterday, and some people even so optimistic that they predicting it’s value will go up to 40,ooo a coin!  Many website accepts bitcoin as one of the paying methods, but for daily usage, it’s still not as convenience as cash or credit card. For this large value of one virtual property, there must have some laws to protect people’s property but actually their aren’t. FBI recently seized 600,000 bitcoin from one under-table trading website called silk road, this is a huge amount and it’s value is up to 540 million. If the virtual property is not protected by law, bitcoin still has risk for public usage. What if one day, US government announced that bitcoin is a fraud, all website is banned, then all your money will be seized by government.

Bitcoin is really a good product for public use, it’s purchase power will never decrease. However, without the protection of law, now I would say it’s more like a financial tool rather than currency. People are just buying and selling for making money, but in this case it will finally destroy this great idea.

Tesla Motors‘ (NASDAQ: TSLA), recently becomes a hot topic and everyone is amazed by its electric car. However, a couple of weeks ago, Tesla Model S, caught fire in an accident, and this became a great opportunities for people to argue against Tesla regarding of car safety concern. One of the blog is from Russ Finley who is the guest blogger for The Christian Science Monitor, arguing that should this be another setback for electric car?

Actually, I think this is not an issue to worry about. Based on comments from Tesla CEO Elon Musk in a company blog post about the first fire in early October, earlier this week he explained that Tesla’s Model S has only seen two fires in 100 million miles driven, while traditional vehicles have one fire for every 20 million miles driven. The numbers make a strong case that the vehicle is at least as fireproof as traditional vehicles. Highly flammable liquid versus battery, it’s really hard to say which one is safer.

Although Tesla’s PR had done very well in this issue, I think marketing team should use the public’s curiosity to prove Tesla may be the safest car in the world.  Tesla marketing team can make a commercial or Youtube video to demonstrate how hard a Tesla can get fire, and how easy an ordinary car can. On one hand, Tesla can use this commercial to clear up people’s concern and make investors relieved; On the other hand, besides the eco purpose, powerful driving performance, cool electrical controlling system, Tesla could have another excellent selling point: it is safer than gasoline car. I think many consumers such as people who have family and kids will really consider this selling point and weigh Tesla more than gasoline car.

https://www.youtube.com/watch?v=q0kjI08n4fg