Tesla Motors‘ (NASDAQ: TSLA), recently becomes a hot topic and everyone is amazed by its electric car. However, a couple of weeks ago, Tesla Model S, caught fire in an accident, and this became a great opportunities for people to argue against Tesla regarding of car safety concern. One of the blog is from Russ Finley who is the guest blogger for The Christian Science Monitor, arguing that should this be another setback for electric car?
Actually, I think this is not an issue to worry about. Based on comments from Tesla CEO Elon Musk in a company blog post about the first fire in early October, earlier this week he explained that Tesla’s Model S has only seen two fires in 100 million miles driven, while traditional vehicles have one fire for every 20 million miles driven. The numbers make a strong case that the vehicle is at least as fireproof as traditional vehicles. Highly flammable liquid versus battery, it’s really hard to say which one is safer.
Although Tesla’s PR had done very well in this issue, I think marketing team should use the public’s curiosity to prove Tesla may be the safest car in the world. Tesla marketing team can make a commercial or Youtube video to demonstrate how hard a Tesla can get fire, and how easy an ordinary car can. On one hand, Tesla can use this commercial to clear up people’s concern and make investors relieved; On the other hand, besides the eco purpose, powerful driving performance, cool electrical controlling system, Tesla could have another excellent selling point: it is safer than gasoline car. I think many consumers such as people who have family and kids will really consider this selling point and weigh Tesla more than gasoline car.
https://www.youtube.com/watch?v=q0kjI08n4fg