I first saw the version of “the voice” is “The Voice of China”, which hit the public immediately. Before its emergence, there was a popular television show already occupied the first place among various reality shows in China for years. However, audience was shocked by the creative format of the new program, and contributed a lot to the profit of the show. Thus, a series of analysis about the business model were covered to discuss the success of “the voice”.

First of all, it gets a better value proposition than other similar shows. It creates original “turning chairs”, which feed audience with the preference of fresh format and the appreciation of pure voice, rather than shallow stage performance. Another point is that the original version “The Voice of Holland” really gets good partners. Many televisions   negotiated to buy the copyright of “The Voice of Holland”, which considered as the key resource, and a bunch of advertising companies contacted to cooperate. For “The Voice of China” season 2, the advertising earnings was 1 billion RMB. Besides, the target crowd can be an interesting part, because it doesn’t only care about young people like many other shows do, rather, it accepts all people within different ages, occupations and experiences. Actually, actions of modifications are occur to different versions to fit in with local environments.

Overall, an entertainment hurricane is emerging and we want to know how long it can lasts.