It is getting to another black friday, I am thinking about the possibility of having a new iphone while holding the broken one. Actually, the broken iphone is just an excuse, and black friday is the real attraction.

More and more stores and sellers are considering holidays and festivals as opportunities to promote sales and get a incredible increase of profit in the period. The most common example is special deals on black friday, and similarly, there are promotion sales on Single’s Day(11th Nov) in China. It has been proved to be an excellent strategy when referring to selling products.

According to the SWOT analysis, promotion sales get more advantages than disadvantages. Take Apple as a typical example. The unique designed and high quality products are popular among customers. Also, fewer discount compared with other brand making the chance treasurable. Opposite to these strengths, weakness is the high price which may prevent a proportion of low income group. While, Apple gets opportunity like electronics are tending to be more common and affordable. In contrast, the threat is numerous competitors are in this industry, and they are offering good products and the sales as well. It means more choices and possibility of losing part of potential customers.

Overall, Apple’s advantages outweigh disadvantages, people are crazy about getting Apple products, you may see long lines outside apple stores or other markets that sell Apple products. If you are careful enough, you may find me waiting in the line!