As an apple fan, I only learned the new product of blackberry on friend Rio’s blog (https://blogs.ubc.ca/rioxinranli/2013/10/08/blackberrys-new-smartphone/). She introduced the newly launched smartphone Z30, which considered as a revolution with new feature– touching screen.

Rio said blackberry firstly believed in the full keyboard design, then focused on the tabulate touch screen design, they totally missed the best time of getting into the expected field. My suggestion is establishing a stronger relationship with customers. They lacked the sense of customer’s preference when worked on new product, so they lost the market of touching screen product first and then smartphone. Customer’s opinion is always important when consider a lean startup, maybe as well as referring to a new product. Samsung is doing well on this part as they frequently design and launch new products with little changes.

However, though decided to make a change, Blackberry is left behind too much, it was obviously showed in the data. The following picture shows features of Z30.

Compared to Z30, iphone 5s actually gets a more detailed information about battery, and it extends the battery life of 4s. Also, iphone 5s has more choices of capacity besides 16GB. For the touch screen, Apple would never be slow, it even add a new function– fingerprint, which is fresh and attractive. Though Blackberry is ready for the 4G LTE, Apple actually supports 4G as well, it also considers about 3G to take care of customers from some countries like China.

But still, we are looking forward to Blackberry’s change.