I recently read a blog article Response is Marketing which was written by Chris Brogan. He is a publisher of a business magazine Owner Magazine and the CEO of a media company Human Business Works. He often relates short stories to business concepts and show personal perspective.

He pointed that “responding is marketing, is business, is an opportunity” in this blog. The corn idea is that timely reaction or even mutual interaction is required. Based on his opinion, my understanding is that immediate response help establish relationship between people. Only then you get the response from others, you can take further action as a response. In the process of evaluation and reaction to the response, the ultimate need turns more clear. If we put this idea into business, it can be a part of customer relationship, a crucial part of business. It can be related to lean startup, which focused on quick hypotheses, test, adjust and make hypotheses again. Then, response will be very important in such business model.

Make it simple, response is marketing.

Reference: http://www.chrisbrogan.com/a-response-is-marketing/