Learning the application of social enterprises, I found it is practical and valuable. In order to maintain the popularity and function of a business, companies need continuous  innovation and modification. It was concluded five top social softwares that were considered as best examples of this kind of business. These are Jive, Yammer, Kaltura, Salesforce and Oracle.

Among them, Yammer is quite special, for it was founded by the former COO of PayPal, and the organization allows only “VIP” customers to participate communication. Microsoft bought it last year, and it was commended as a “smart move” since over “2000,000 employers use the software worldwide, including 85% of Fortune 500 companies.” This organization attracts people for its high standard of think tank.

Another organization Kaltura is known for “video-related social enterprise software” and an interactive project “Corporate Tube” which connects employees and customers. This organization emphasizes on the creative communication way and gets advantage already. It seems Kaltura saw the core of business– pelple.

Overall, more social enterprises aim at helping business to get to a new stage with innovation and rational analysis. This kind of organizations become more important as the society value ideas as priceless thing.

Reference:

http://mashable.com/2012/08/15/business-social-enterprise-technologies/