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<\/p>\nEarlier in September, Microsoft made an official announcement that it would gradually purchase Nokia, the previous giant in mobile industry, “for a total\u00a0transaction price of EUR 5.44 billion in cash”.(http:\/\/www.microsoft.com\/en-us\/news\/press\/2013\/sep13\/09-02announcementpr.aspx)<\/p>\n
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Actually, there were constant speculation that Microsoft would give up the partnership with Nokia since their first cooperation. As the hit of brand new smart phone–iphone occurred, Nokia’s market kept shrinking in a dramatic pace in recent years. While, as a new contender in mobile industry, Microsoft suffered from the intense competition with several well-known brands. Thus, Nokia seemed not to be the best choice for Microsoft. Especially, suspicion rose to a new extent when Microsoft forbade Lumia users’ update of new Windows Phone system. Additionally, rumors that Microsoft would focus on their own smart phone appeared to cause a distrust between the two partners.<\/p>\n
However,it was surprisingly to found the ongoing purchase, since the common sense is that partner should be absolutely helpful with profit of business.\u00a0Though, “Microsoft aims to accelerate the growth of its share and profit in mobile devices through faster innovation, increased synergies, and unified branding and marketing.”(http:\/\/www.microsoft.com\/en-us\/news\/press\/2013\/sep13\/09-02announcementpr.aspx)<\/p>\n
Personally, I doubt the combination of two declining companies (for the overall comparison to previous achievements). Nevertheless, market is changing fast, consumers can not tell the future in next second. Let’s looking forward to their new stage.<\/p>\n
Here’s a short funny video <\/strong>about the purchase:\u00a0Hitler’s reaction when Microsoft bought Nokia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Earlier in September, Microsoft made an official announcement that it would gradually purchase Nokia, the previous giant in mobile industry, “for a total\u00a0transaction price of EUR 5.44 billion in cash”.(http:\/\/www.microsoft.com\/en-us\/news\/press\/2013\/sep13\/09-02announcementpr.aspx) Actually, there were constant speculation that Microsoft would give up … Continue reading