I disagree with TOMS’ current one-for-one model because while it aims to help people in poorer nations, it negatively effects the long term health of local communities.
TOMS’ current model takes away business from local artisans.
I believe that for social enterprise to be effective, two characteristics must be present:
1. First, the venture must create shared value for for all those it is trying to help. While TOMS’ solution has good intent, it is really a band-aid solution for an issue which stems much deeper. I believe in order for lasting change to be made, companies need to address the root of the problem as well as consider the effects of their efforts. A suggestion for TOMS’ in their effort to create shared value is to teach local artisans the skills to better their trade. That way, TOMS can incorporate local artisans into its business model while creating sustainable growth.
2. Second, I believe that companies should offer solutions that are sustainable and will continue to serve the local communities it is serving in the years to come. While its current one-for-one model offers immediate help, once TOMS’ stops delivering shoes the help ends. The suggestion of teaching local artisans ways to better their trade is an opportunity for TOMS’ to offer a sustainable solution which will stimulate local economies serve local communities for years to come.