Chang Lao's Blog

Blog Post: http://sme-blog.com/how-to/market-and-sell/why-is-nailing-your-niche-so-darned-difficult

In the blog post called “Why is nailing your niche so darned difficult?” by Mary Cummings, Cummings describes the three key aspects producers must keep in mind of when trying to identify their niche: perceived value, uniqueness, memorability and emotional connection.

I agree to the points that she has presented. A producer must first know what value propositions they are providing the customer, what makes my product better than another similar product? By doing so we can identify what we need to clarify regarding our product and what we are lacking. As the value proposition canvas portrays, by identifying the gains we give customers we create gain creators that entice customer to demand our product. It is not how much you think your product is worth, how special it is, how much time you spent creating it, and how important it is to you, the producer, but to the customer. For example, Tesla was invented with the value propositions of an environmentally friendly car at a premium quality. One may say that because those are their value propositions, they have positioned themselves as one of the top companies inside the niche of electric vehicles.

The first step to many businesses, as the blog stated, is to find your niche. To do so one must evaluate the value they provide to customers then position themselves up their market ladder. These steps, although difficult, are vital to creating a striving business.