Have you ever tried to turn brownfields to goldfields? Have you ever felt a sense of mission to keep things sustainable? Have you ever redeveloped derelict sites to create more valuable uses? As a businessman, you should fully aware of the significance of corporate social responsibility and attempt to make brownfield where the soil and w
ater are contaminated by former industrial turn into a win-win-win situation.
In the Globe and Mail, Harper is insisting that brownfield redevelopment is a triple win because it not only generates revenue for the company as well as the government(from property taxes), but enhances intangible value for the society. For example, Lana grasp the opportunities to redeveloped a Tannery District with soil contaminated and heavy metals before and finally the refurbished derelict site is occupied by an eclectic group of tenants who are paying premium rents. So, it is clearly seen that Lana as well as the whole society benefit from the redevelopment.
Someone with exceptional caution may refute my views since they are not sure if the sustainable action will cost substantially. I am willing to admit that cleaning up environment mess means unpredictable 
risks, but most of firms fulfill their missions well with unprecedented revenue. Why is that? The main reason is eco advantage ranges from lowering environmental burden to building trust with consumers, from driving revenue growth to enhancing brand value. Therefore, brownfield is always a good choice for an investor to build a goldfield.
Resource: Globe and Mail