In today’s world, it seems impossible to reach the youth market without the use of marketing through social media. Not only are they more vulnerable to influence from the media but they are also the fastest growing target market, ranging from the ages of 18-24. Brands are developing new marketing strategies to engage these consumers and to appeal to them with social media content that makes the users of these social networks feel inclined towards purchasing the brand. Considering studies that show 81% of people under 25 sleeping next to their smartphones, we see how much social media might affect a person in their way of everyday thinking.
Engaging with the youth market through social media is vital to every brands marketing strategy. Nowadays, kids are on social networking sites 24/7 and the easiest way for a brand to reach their target market is to advertise where the kids are the most. Over the past decade, brands and companies have been forced to adopt new strategies to follow this evolution of technology. Mobile and social marketing continues to grow in an effort to influence the youth target market through the ads that they see everyday they spend on their devices.