• How do you determine how much of your available budget should be put towards Social Media investment?
• How do you measure the success of an online Marketing strategy, specifically in the realm of Social Media?
• If you do not change your total Marketing investment, how do you decide how much should be re-prioritized for Social Media spend if you have not already been a participant there?

As an Accounting and Finance professional working in a Sales and Marketing organization, these are some of the questions that often strike me as I sit in on Marketing strategy meetings.  Through this blog I hope to investigate these questions further to help shed some light on measuring the success of online marketing pograms, in both financial and marketing terms.  From ROI to CTR, I hope to determine the best way to measure success for various forms of online Marketing, specifically in Social Media.