Comment on External Blog: Marketing for holiday insulting to veterans
Jim DeGolyer posted on a website and blogged about how insulted he was when a mattress company that tried to advertise for a sale during Veteran’s day called it a holiday. He says he has questioned many times before on the strategy of making all products into a sale during a holiday. DeGolyer’s opinion is true to some extent. When Marketing, it should be done in a way so that it does not end up insulting the general public, especially on a big day like Veteran’s day. This all comes down to business ethics. How are we supposed to act in a way so that we make everyone happy and not do something that is wrong? The fact that during a mattress sale the word “holiday” instead of “day” used is pretty insulting for Veterans because this day is a very special day and it is in the remembrance of all the lives lost. Generally, it is important, especially when marketing, to be careful on word play. The reason is that it can be insulting and misinterpreted and mostly the goal is to attract consumers and not drive them away.
Article link: http://blog.syracuse.com/opinion/2012/11/marketing_for_holiday_insultin.html