Month: October 2013

Smart phones.

I’m sure that’s a term everyone has heard of. You won’t believe how much consumer behaviour has changed overtime through these devices! How can one small device create such a big change? Well, think about it! People use their smart phones for almost everything: texting, social media, online shopping, etc. I know I use my phone for checking my facebook, skyping, facetiming, or even listening to music. It’s something I never leave my site and have with me at all times.

This evolution has made businesses incorporate m-commerce into their business strategies. There are apps developed by every company so that consumers will download them onto their smart phones or tablets and use that to interact with the company. In fact, around 15% of mobile users use their cellphones for online shopping, and this is an area for potential growth. M-commerce will become the next best thing and many businesses will use this to advertise content to the general public. It has become a gateway for a new target market.

But would this transformation in consumer behaviour lead to future problems?

Although smart phones are transforming consumer behaviour, it can create future problems. The high usage of smart phones and the internet has caused future generation to be anti-social. They become addicted to the virtual world that they forget reality. Internet addiction HAS been classified as a mental disorder. It inhibits social interaction which has led to a phrase called “phubbing”.

Smart phones may be great in terms of a new business strategy, but what about the social impacts? How many hours a day do you spend time using your phone? How much time do you spend outside?

Try to avoid your phone for 24 hours and explore your surroundings. There’s a lot you could be missing out on!

Article: http://www.marketwired.com/press-release/growing-reliance-on-smart-devices-is-influencing-consumer-behavior-according-research-1836318.htm

Axe is at it again. Their commercials, in the past, have spurred up a lot of comments about the way they degrade women, but their new commercial, Axe Black Chill, seems to insult both men and women.

The beginning of the ad starts off with “women getting hotter every year” and that “men cannot control themselves”. Axe has openly stated that men of our generation are no longer able to control their hormones when they see women around them, which does not improve the role of women in society.

This commercial clearly shows that Axe is targeting the youth. Their target market is, in fact, men ranging between 18 to 24 years old. Axe has segmented their consumers in a very interesting way mainly because men at these ages are vulnerable and are willing to do anything to impress women. They are at a point in their life where they have come to the real world and are ready to date, but how are they supposed to impress them? Well, through Axe (at least that is what all of their commercials seem to imply).

Axe may seem to do a good job at selling their products and becoming a popular deodorant brand for men, but their methodology will get old and people will stop buying their products. Axe needs to change its reputation. They should no longer market themselves as a brand that gets women…there are better ways to make men want to buy their deodrant. Everyone has come out of that mentality a while back.

Article: http://www.huffingtonpost.com/2013/08/01/axe-commercial-suggests-that-women-ruin-everything_n_3689409.html