Response to “Miley Cyrus: Market Genius?”
According to the blog posted by Mannat Cheema called Miley Cyrus: Market Genius? Miley Cyrus’ marketing team are genius’ by creating a major hype about Miley and making her the “talk of the town” all around the world.
I completely agree with Miley Cyrus being a marketing genius. It had all started off with her song “Can’t be Tamed”. This was the first step Miley made to get away from the Hannah Montana title she held. Her fans grew up, so she started growing up too. After her song “we can’t stop” no one could stop talking about her and how she changed in a negative way. Then came VMA’s and then comes “wrecking ball”. Everything seems to be coincidental, but it is all part of the big plan. Miley had to put herself out there and the only way she could get attention was by making people talk. Haters are going to hate and without them no one would become famous. Look at Rebecca Black through her song Friday or Justin Bieber through Baby. Even though everyone seems to hate the song or be shocked by what Miley has become, the haters will keep watching the video, comment on it or about it, and share it. That is what Miley wants at the end of the day: the attention.
Furthermore, we can’t forget the trends she’s created because of this marketing strategy she has adopted. The twerking, sticking her tounge out to the side, or not wearing pants. It’s all become a part of her style and people who admire her will copy her and those who want to make fun of her will copy her too.
So, at the end of the day, using your haters to make you famous is one genius idea to market yourself.
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