Category Archives for Uncategorized
Reflective Post on Marketing Project
Comm 296: Intro to Marketing has been an amazing semester. I’ve always wanted to major in marketing and the group project we did gave me a huge insight into the marketing world and has allowed me to put our concepts … Continue reading
Response to “Miley Cyrus: Market Genius?”
According to the blog posted by Mannat Cheema called Miley Cyrus: Market Genius? Miley Cyrus’ marketing team are genius’ by creating a major hype about Miley and making her the “talk of the town” all around the world. I completely agree … Continue reading
La Senza to Debut in the US
La Senza is a Canadian lingerie brand that has 335 franchised shops in international markets, however, none of them are in the US. I personally love their stuff and I am a loyal customer. Their lingerie is attractive, affordable, and … Continue reading
Change in Consumer Behaviour Through Mobile Devices
Smart phones. I’m sure that’s a term everyone has heard of. You won’t believe how much consumer behaviour has changed overtime through these devices! How can one small device create such a big change? Well, think about it! People use … Continue reading
Axe Black Chill – Insulting both men and women?
Axe is at it again. Their commercials, in the past, have spurred up a lot of comments about the way they degrade women, but their new commercial, Axe Black Chill, seems to insult both men and women. The beginning of … Continue reading
Pop-up Ads – A Tactic for Unethical Marketing
Have you ever streamed a video and the next thing you know you’re bombarded with pop-ups? Don’t you get annoyed? Don’t you just want to avoid them? Everyone who uses the Internet has come across pop-up ads while visiting a … Continue reading
Save On Meats: A mecca for the Downtown Eastside
Save on Meats is a popular restaurant in Downtown Eastside, Vancouver. The owner, Mark Brand, is a social entrepreneur. Save on Meats is considered to be the “Mecca” of Downtown Eastside for several reasons. Firstly, Brand employs a number of … Continue reading
TVO kids to restructure to bolster kids digital innovation
TVO kids is planning on restructuring so that it reduces its costs and is reallocating its resources so that it boosts kids educational media. In order to do this they are merging six different departments into three which will be … Continue reading
Fujitsu to expand service sales amid lower hardware demand
The Japanese company Fujitsu has been experiencing a lack of demand for it’s hardware product so is planning to expand its sales of services. Profit has been declining for three years straight which is terrible as this could lead to … Continue reading
Comment on External Blog: Marketing for holiday insulting to veterans
Jim DeGolyer posted on a website and blogged about how insulted he was when a mattress company that tried to advertise for a sale during Veteran’s day called it a holiday. He says he has questioned many times before on … Continue reading