Tim Hortons offers free wireless Internet.

Tim Hortons Inc. is a Canadian coffee shop known for its coffee and doughnuts. It is also Canada’s largest fast food service with over 3000 stores nationwide.

The article talks about Tim Hortons plans to offer free wireless Internet to its customers. The spokesman, Mr. Walton, said that Tim Hortons would offer free wireless Internet to 90 percent of its stores to convince and making life easier for the customers. By offering free wireless Internet, Tim Hortons is trying to advertise itself, as free wireless Internet will encourage more customers to come in and out. The company is trying to reposition itself to become a concept of coffee shop for new generations because these days, technology already became a part of our lives. This strategy has allowed the company to make its locations more efficient and maximize its profit in a short period of time they are there. Offering free wireless Internet will also expand the customer base and the market, as it will also attract younger customers as well.

In fact, Tim Hortons have no choice but to offer free wireless Internet as its rivals, such as Starbucks and Blenz Coffee, already offered this privilege to their customers. Hence, for Tim Hortons to be able to compete with its competitors, it has to offer free wireless Internet in order to maintain its market share.

Article:
http://www.cbc.ca/news/business/story/2012/07/05/tim-hortons-wifi.html