McDonald’s to open vegetarian restaurant in India

The article talks about McDonald plan to open 2 new outlets that will fully offer vegetarian meals to cater Indians. McDonald is currently having 271 locations in India but none of them are fully offering vegetarian meals. This year, the chain decided to open 2 brand new branches that will serve nothing but salad and vegetarian products to cater local Indians who mostly are identified to be vegetarians. McDonald is trying to create a point of different to differentiate itself from other normal fast foods that are operating in India as well as trying to expand its market share in India so that it does not lose its customers to competitors like local restaurants and food stalls who serve vegetarian for the locals. By differentiating itself from other fast food and expanding its market, these strategies will allow McDonald to become more profitable.

It is definitely a good strategy for McDonald to serve vegetarian in India as this will have a huge impact on McDonald and attract more customers, which will eventually increase the market share of McDonald. McDonald will become more profitable from this strategy.

Article:
http://www.cbc.ca/news/business/story/2012/09/04/mcdonalds-india-vegetarian.html