South Korean Companies Branded by “Gangnam Style”

 In response to Connie Hsu’s blog, I am agree with her. It is undeniable that these days, South Korean entertainments are very powerful and can influence people as well as the country’s economy. South Korean celebrities and shows become very popular and brands in South Korea normally pay them to become their presenters and brand image, with hope that these famous celebrities will be able to their popularity to increase companies’ sales.

It is well known that the government are currently supporting entertainment industry as the industry’s successfulness will enhance the country’s tourism industry, which will benefit both government and the entertainments. Moreover, these famous South Korean celebrities are so popular and successful until they can influence their fans and other people. They are slowly becoming the face of South Korea and the country’s reputation is depending on them.

I am also agree with Connie that the successfulness of South Korea entertainment acts is an opportunity  for South Korean companies to expand locally by expanding their product lines as well as geographically expanding themselves to other countries because the image of South Korea at this stage will definitely attract more consumers and investors from overseas.

South Korean’s entertainments are currently growing very fast and the government has made a right choice by supporting them as this will not only give benefit to the companies, but to the country as a whole as well.

Connie Hsu’s blog post:
https://blogs.ubc.ca/conniehsu/2012/10/08/gangnam-style-branding-south-korea/

Original sources:
http://www.theglobeandmail.com/report-on-business/international-business/asian-pacific-business/what-gangnam-style-is-doing-to-brand-south-korea/article4596798/

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