Coca-Cola launches campaign for new bottle size.

Coca-Cola is a carbonated soft drink sold in more than 200 countries. The company was established in 1886 in Atlanta, Georgia.

The article “Coca-Cola launches campaign for new bottle size” talks about the new bottle size of Coca-Cola, 375 ml, which will be introducing to the market for the first time since 1993. Introducing new bottle size with a slogan ‘new pocket size’, Coca-Cola is trying to reposition itself. One main reason that causes Coca-Cola to reposition itself is to emphasize its consumer’s target. The ‘new pocket size’ of Coca-Cola is strongly targeted at teenagers and young adults as this is reflected through the design of its poster.

Coca-Cola is trying to increase its profit by entertaining its consumer and the market. Although marketing research might not be able to tell a company whether the decision being made is right or wrong but marketing research allows a company to study about its consumer’s behavior and identify what the consumer wants. Coca-Cola invested in a three-month research and the research revealed that the consumers wanted a bottle size between 330-500ml.

By repositioning itself and constructing a marketing research to entertain its consumers, Coca-Cola will be able to improve itself and receive more loyalty. The company will certainly receive an effect from this change.

Article:
http://www.marketingweek.co.uk/news/coca-cola-launches-campaign-for-new-bottle-size/4000728.article