Victoria’s Secret Indian Costume Makes Feathers Fly. 

In response to Rick Rusch’s blog post on November 13, 2012, I am totally agree with Rick and personally think that Victoria’s Secret’s marketing strategy is extremely clever and is hard for other companies to copy.

Victoria’s Secret is very famous for its lingeries, perfumes as well as its annual fashion show. Victoria’s Secret models, also known as VS Angels, are famous and attractive. The company uses these angels to represent the company and the brand image.

Each year Victoria’s Secret spends so  much money on its annual fashion show, packaging, new paper advertisement and TV fashion shows. What I like about its strategy is that the company advertises itself through its annual fashion show and TV fashion show where it receives the highest rating since 2002 with 11.5 million viewers who mostly are women. The show is essentially an hour-long commercial and serves as the cornerstone of an efficient marketing machine. People can watch the company’s commercial without feeling bored.

The company is differentiating itself by selling lingeries with the concept of fantasy, which is the company’s point of difference, which allows the company to has an advantage over its competitors. Victoria’s Secret’s lingeries are more stand out than normal lingeries.

I personally think that Victoria’s Secret strategy is very interesting and realistic. The company becomes so successful as it allocates a huge amount of budget on its marketing which clearly helps the company to become more well known, more profitable and is one of the most successful clothing company in the world.

Source:
http://blog.thought-tech.com/2012/11/13/victorias-secret-indian-costume-makes-feathers-fly/