Forecasted Evaluation of ESQ’s AGILE Strategy

ESQ Inc. was performing exceptionally well during FY2010-12 but we had leakages in development life cycles which could be improved upon during to the influx of new and existing clients for our propriety technology.

And so, we focused toward AGILE and it’s SCRUM subsidiary to help us minimize human capital losses as well as fine-tuning our SDLC cycles at the same time.

This project was created to evaluate the alternative as well as better scenarios post-implementation of above mentioned strategy and what I as an MBA graduate would do differently now with the knowledge I have acquired for the past year.

Due to the sensitive nature of the project data, the contents will not be made public but the attached document has been created with mock numbers to understand the evaluation matrix.

Post AGILE Implemtation Business Strategy

Penetrating the Asian perishable foods market with Innovation

The idea is simple.

Focus on creating a high-quality marketing architecture around the recently created innovative product “Rotimatic” that should help in a sustainable and profitable distribution campaign to the target market.

The below mentioned document should provide a solid foundation on the key aspects required to create a successful marketing analysis document that may help me acquire in-depth knowledge on the Singaporean Market and design a holistic architecture around creating an niche demand

 

Rotimatic: Marketing Strategy Proposal