I’d like to think that at least once in everyone’s life, there comes a time when we know we have to fight for something we believe in. The reasons for coming to this fork in the path can be many, ranging from the absurd to the obvious; nonetheless it is extremely to the person who has built his or her foundation on it.
I had been part of various not-for-profit organisations since high school and had been blessed to work with major organisations such as Red Cross Society (http://www.indianredcross.org/) and Greenpeace India (http://www.greenpeace.org/india/en/) in major as well as minor roles. These were causes that were just as important as the next ones but in retrospect, they were not close to my heart so I may not have gone all-in while working to resolve these cases.
The “fork” in the road came for me about 5 years ago and this artefact would be the first time I have officially made this information available to the public.
While driving back after performing in a concert back in India, me and my band got into a car accident where we rammed into a guard-rail and then performed a couple of 360-flips after coming to a sudden halt upside down. We all survived but had to go through arduous amounts of physical and mental rehabilitation before we could be able to walk again. It was a bit harder on me because after my rehab I was not able to play music anymore (still can’t). This made me focus on victims of accidents and how they are currently being rehabilitated and the success rate of a completely rehabilitated patient and what are the key factors responsible for a patient to recover from such an event in his/her life.
Source: http://savelifefoundation.org
I have been in contact with various organisations over the years and try to volunteer as much as I can but, recently I have been approached by a colleague back in India to try to be part of a pro-active team which is part of the SaveLife Foundation. In a nutshell, SaveLife is a not-for-profit organisation which tries to empower bystanders and try to setup a community driven emergency response unit to help road accident victims.
Key facts about accidents in India (Source: http://savelifefoundation.org ):
- India has the highest number of road accidents deaths in the world – over 1,35,000 in 2012 alone. On an average, 15 people die and 60 are seriously injured every hour in road accidents in India.
- 80% of road accident victims in India do not receive any emergency medical care within the critical first hour after an accident. (Study by the Indian Journal of Surgery -2006)
- According to the Law Commission of India, 50% fatalities can be averted if victims get even basic care on time. That’s 70,000 lives!
I have accepted pro-bono work from him and have started working on creating a segmentation analysis I have learned from here at Sauder School of Business which would help me understand my “target market” i.e. the scared by-standers and the core factors that make them feel that they shouldn’t help a road accident victim. After isolating the factors, I will try to find alternative solutions to remove their fear and help them, and in turn us, to strive towards a more cohesive community.
This is merely the first step towards achieving our goal, as my work progresses I will try to update this space with my success and failures for others to see and learn from.