HIT.com: Business Proposal for an Innovative Social Platform

We consider HIT to be a Singapore based social technology company that combines an online portal hub with a social activity network of service providers.

HIT looks to re-ignite the fundamental human connection that is the basis for of society and culture.

We look to target millenials who have been inundated with social media and for whom the Internet has become a basic need. We are creating an ecosystem that is BOTH a platform and a service – where the platform is the online hub on which the user base is created, and the service is where the company’s mission is executed.

Our service innovation is in combining existing technology on both ends (end user and service provider) with a bridge that is not technology based but intentionally human i.e. HIT agents.

Financing is via existing government grants and private funds. Although our mission is socially based, we are conscious of the need for sustainability hence revenue is build into the business model through premium services as well as commissions. Revenue is generated from BOTH the end users as well as service providers of activities.

Team – HIT’s core team is made up of an international diverse team of business school graduates who are both familiar with social media and technology as well as have the global exposure required to understand the intricacies of different cultures and societal impacts.

What can HIT do to help?

What we believe in is that the current generation needs is to bring back the human touch in our social lives – i.e. an increase of human interaction. True connective moments differentiates us. This is where HIT comes in. It is our mission to CONNECT.

With the help of our unique service eco-system, we aim to connect our users on two levels. Firstly, through like-minded activities when they are either in their home community or in a new environment. Secondly, through indirect messaging by choosing to use the human voice to form these connections.

 

Attached below is the Business Plan we created as part of our curriculum:

HITMe Proposed Business Plan

Penetrating the Asian perishable foods market with Innovation

The idea is simple.

Focus on creating a high-quality marketing architecture around the recently created innovative product “Rotimatic” that should help in a sustainable and profitable distribution campaign to the target market.

The below mentioned document should provide a solid foundation on the key aspects required to create a successful marketing analysis document that may help me acquire in-depth knowledge on the Singaporean Market and design a holistic architecture around creating an niche demand

 

Rotimatic: Marketing Strategy Proposal

A Cause to fight for: Learning from our Pasts

I’d like to think that at least once in everyone’s life, there comes a time when we know we have to fight for something we believe in. The reasons for coming to this fork in the path can be many, ranging from the absurd to the obvious; nonetheless it is extremely to the person who has built his or her foundation on it.

I had been part of various not-for-profit organisations since high school and had been blessed to work with major organisations such as Red Cross Society (http://www.indianredcross.org/) and Greenpeace India (http://www.greenpeace.org/india/en/) in major as well as minor roles. These were causes that were just as important as the next ones but in retrospect, they were not close to my heart so I may not have gone all-in while working to resolve these cases.

The “fork” in the road came for me about 5 years ago and this artefact would be the first time I have officially made this information available to the public.

While driving back after performing in a concert back in India, me and my band got into a car accident where we rammed into a guard-rail and then performed a couple of 360-flips after coming to a sudden halt upside down. We all survived but had to go through arduous amounts of physical and mental rehabilitation before we could be able to walk again. It was a bit harder on me because after my rehab I was not able to play music anymore (still can’t). This made me focus on victims of accidents and how they are currently being rehabilitated and the success rate of a completely rehabilitated patient and what are the key factors responsible for a patient to recover from such an event in his/her life.

 

Source: http://savelifefoundation.org  

I have been in contact with various organisations over the years and try to volunteer as much as I can but, recently I have been approached by a colleague back in India to try to be part of a pro-active team which is part of the SaveLife Foundation. In a nutshell, SaveLife is a not-for-profit organisation which tries to empower bystanders and try to setup a community driven emergency response unit to help road accident victims.

Key facts about accidents in India (Source: http://savelifefoundation.org ):

  • India has the highest number of road accidents deaths in the world – over 1,35,000 in 2012 alone. On an average, 15 people die and 60 are seriously injured every hour in road accidents in India.
  • 80% of road accident victims in India do not receive any emergency medical care within the critical first hour after an accident. (Study by the Indian Journal of Surgery -2006)
  • According to the Law Commission of India, 50% fatalities can be averted if victims get even basic care on time. That’s 70,000 lives!

I have accepted pro-bono work from him and have started working on creating a segmentation analysis I have learned from here at Sauder School of Business which would help me understand my “target market” i.e. the scared by-standers and the core factors that make them feel that they shouldn’t help a road accident victim. After isolating the factors, I will try to find alternative solutions to remove their fear and help them, and in turn us, to strive towards a more cohesive community.

This is merely the first step towards achieving our goal, as my work progresses I will try to update this space with my success and failures for others to see and learn from.