As a disclaimer, it should be noted that I am not a fan of Kim Kardashian, nor have I watched an episode of the extremely popular TV Show “Keeping up with the Kardashians”. Paper Magazine recently published an article and some very controversial pictures of Kim Kardashian that have caused quite a stir on the Internet. While the issue did NOT #BreakTheInternet like they intended, the issue and it’s NSFW pictures did go viral. With regards to Kim, a lot of people might actually wonder why exactly she’s still famous in the first place. However, it is impossible to argue that she is extremely relevant in pop culture. She has the third most popular Instagram account and is only One million Twitter followers behind Oprah Winfrey.  Whether people love her or hate her, they just can’t seem to ignore her and can’t stop talking about her.

The pictures themselves seem quite photoshopped and this sparked many negative comments about the message it sends to woman about their body image. But is this really different from any magazine or advertisement in today’s world? That is beside the point still. Kim Kardashian has managed to build herself into a brand, quite ingeniously. While she will always have her haters, the fact is that she is making millions by playing to her own strengths.

She might be labeled as “classless” and “talentless”, but the point is that she never signed up to be some sort of role model to young woman everywhere. She is in the business to make money and she does it well. While the dignity of her methods can be debated, she is certainly not forcing anyone to buy into her life or brand. The more people seem to criticize her, the more famous and rich she seems to get, isn’t that a talent in itself? If people are so outraged by how she makes money, how come there is still a demand for what she does?