Golf shoes. When you hear these words you probably imagine an older demographic wearing footwear that you would never be caught wearing. That’s where Kikkor Golf comes in. Kikkor Golf is described as an “alternative” golf footwear company, with their target demographic being the younger generation of players. Instead of a “classic” looking golf shoe, Kikkor produces shoes that look more like “skateboard” shoes. Joseph Schumpeter’s definition of entrepreneurship places an emphasis on innovation and Kikkor fulfills this requirement. Kikkor came up with a new product, specifically golf shoes, that are comfortable, yet appealing to a younger demographic. Risk was also present in Kikkor’s situation. The golf shoe market is primarily dominated by three or four big companies: Footjoy, Callaway, Nike, and Ecco. Competing with these companies provided a risk factor for Kikkor because they did not know how the general golfing public would respond to their new look shoes. Kikkor is just over a year old, so the amount of wealth that they have amassed in that time would depend on the sales of their shoes. It would be no surprised to see Kikkor Golf become one of the major players in the golf shoe industry.
