The stock is going down, sales are going down, and its employees to let more and more workers go by the month it seems, but in spite of all of this, Blackberry has been able to catch some positive coverage. The product they released that was dubbed as the competitor to Apple’s iPad, the Blackberry Playbook has not been selling anywhere near as well as investors hoped or what the company itself projected. In an attempt to regain the short lived attention and hype it once had, the company has slashed the base model from $500 amazingly to a modest $200.
It has sparked much interest, mostly positive, but many critics are questioning as to whether or not the company may have put its reputation on the line. Blackberry is known as a company creating products with style, elegance, and quality, but they have always commanded a price above most other devices in the market. By lowering this price are they setting a new standard in terms of what loyal customers can expect? Or will it be one of those “overnight quick buck” operations, and once the company has restored themselves to where they have been successful, will the prices rise once again?
(Image from Google)