It is imperative in this day and age for a business to take its social media tactics and strategies seriously. As I dwell more into this course, I have been astounded to see how poorly some websites have been designed. Quite frankly with the websites I have analyzed it appears as if it’s, “a toast of bread with no spreading on the top.” Theres simply no flavour…no spice…no excitement. The number one goal of a social media campaign or any type for that matter is to keep the consumer engaged. If one can’t grasp the attention that is needed to sustain viewership and loyalty, it will be difficult to flourish and evolve into something bigger and better.
In one of the companies we had to analyze, I was shocked to see the lack of content on the online store. For a company that is in an industry that requires constant updates in regards to the information of its product it did a poor job in terms of carrying it out. Products are not always self explanatory, and there are instances where the potential customer needs to learn more about a particular product line despite how much familiarity the typical consumer may have with a product.
In a diverse market, the target market is not always obvious. It needs to be identified by the utilization of the market research, and carefully observing the demographics of previous visits from consumers. The history is an excellent indicator of who the loyal consumers are, although this is not the case everytime, they are great statistics to refer to.
Once a company acknowledges the importance of what social media could be for them the potential is infinite. Many consumers actually choose to get their first impression of a store or company as a whole through it’s website before visiting the the brick and mortar location for the sake of convenience. There is an expectation by many that the online oresence should be just as detailed as the in store experience, and if this can be accomplished one should be in great shape.
It is is never too late to join in on the social media game, but campaigns should be started sooner than earlier than later. Industries are becoming ever more competitive, and giving a great impression online would he a great way to start for spacing out the competition and having a potential customer focus on you…