I have found through our discussions as a class and in other group projects that giving the demographics statistics importance will help companies stay relevant. A loyal consumer base is of the utmost importance for the sustainability and survival of any business, but in order to flourish and evolve into something else we must refer to the market research that provides relevance. Before carrying out marketing or advertising campaigns one must know exactly where they should be targeting. Unfortunately no one will ever know for sure where to go, but there are studies that can indicate areas in the right direction.

For instance, data may suggest that a cafe’s consumer base consists of young adults between the ages of 18-25 who have a spending threshold of $5-$10 on the average snack/food/beverage item. By utilizing information of this nature it enables a company to understand that it should be advertising on university campuses for instance, opposed to grocery stores where many students may not even go to begin. This could be because of the fact that young adolescents may still be living with their parents; or rely on campus food services to provide them their meals.

Either way, if one does not take advantage of statistics available through users that visit its website or social media platforms it is pointless in running them. I found it interesting to see apps such as Demographics Pro provide such detailed information in a matter of seconds when we observed how it operated during class time. If businesses are able to seize opportunities like this the potential seems infinite in terms of growing the awareness of a product.