I was quite surprised to find out the truth behind statistics that Facebook provides for its believers and avid users of the social media platform. I really found Julio’s lecture interesting this past class in regards to it, and what he had to share from the information he had learned from one of the conferences he had attended was astonishing. Only 12-16% of the people who really follow you as a business on Facebook are seeing the posts you put on the website. Is it just me or is that not insane? If I have 100 people following me why shouldn’t all 100 followers be able to see my posts? If only 12-16 people out of every 100 followers I have are able to observe the status updates I provide or videos I post…then what do I do? The obvious…providing Facebook with my credit card in order for it to allow my other viewers to view the postings I have made.

From a business standpoint I couldn’t agree more that is smart on the company’s part and it is simply trying to capitalize on a huge opportunity. The social media giant understands that businesses are aware of how strong the product is, and by promoting one’s product via social media is becoming a powerful tool these days…however is is truly ethical to charge users for a service that should have already been provided? How about this for a solution…For every 1,000 followers a business gains, customers will be charged $X per month in order for the website to continue providing excellent services and allowing businesses to reach 100% of its market.

Had I not heard about this in class I’m not sure if I ever would have, but it was a very interesting piece of information to know at the least. I was surprised by the move Facebook made, but in the end I concluded that business is simply business after all; and if one knows its product is highly favoured over others and people will continue to use it then why not?