As I sit here and write this entry, I must say how pleased I am to have signed up for COMM 464. I came into this course feeling extremely nervous, and being really scared for no apparent reason. I have not been the best person with computers, however, I do know enough to get around. I never could have imagined that I would be a part of a team leading an online campaign via social media for a legitimate company that is already up and running. I was not certain if I was the right type of student to be in this class, but now that I have chance to reflect back on it, I feel fortunate to have signed up. My position in the group was that of the Email Campaign lead, ensuring that a newsletter or update of some sort was sent out on behalf of the company those who were deemed as “subscribers.” The company we represent started out with none, and within 7-10 business days we managed to have 15 followers on our website.

In order to carry out the campaign, we utilized a program known as “MailChimp” which enabled us to create and form an upscale newsletter before sending it out to subscribers. It was extremely beneficial to make use of the statistics as we were able to go back and analyze certain factors such as “peak times for opens”, “click rates”, and even figuring out how many people were able to open our link within 24 hours. It was extremely satisfying to accomplish our goals and utilize an amazing program like MailChimp to not only help carry out the campaign, but to learn from it. If I ever have a marketing project similar to this in the future, I am certain there is a chance that MailChimp could be used. I feel much more confident now knowing how to fully run a campaign, as I’ve had excellent teammates work with along the way.