Apple has done it again- they have come up another innovative way of making operations more efficient for human beings. Apple Pay is the new thing- it’s thats awesome, unbelievably cool way to to purchase items. Is it really catching on though? Despite the hype and excitement that has surrounded the application, there are many who frown upon the idea. CVS and Rite Aid are two major companies who have made it clear- it will not support Apple’s newly released payment system. Why? It’s all about the money after all, and it is no different in this situation. It actually costs less for companies to utilize its own mobile payment system than using that of another company. However, there is a risk despite costing less and saving a little in the short term. The security features that Apple offers for the Pay system are extremely secure, amid the scandals that have occurred especially within the retail industry it may be a smart move to actually hop on board and offer the service.

At the moment it is only compatible with the iPhone 6 and 6 plus, but Apple Pay is able to work in already more than 200,000 stores. Some of these names would include powerhouses such as McDonald’s, Nike, Aeropostale, and Staples. The endorsements are certainly there, but there is still amends to be made with certain companies such as CVS and Rite Aid- I truly believe a collaboration could be made one day, but I don’t feel it is beneficial for either side to hold out much longer.