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India’s Budget Mission To Mars

India has done the impossible by sending a satellite into the orbit around mars in its first attempt. India is the first country, not only in Asia, but the entire world to reach mars at once without failing. India now along with the Soviet Union, USA join the elite club of nations who have successfully carried out space missions to different planets. There have been 51 attempts to reach mars out of which more than half have failed.

According to me the most astonishing feature of this mission to mars was the cost of the mission.  It took India only $74 million to reach mars ($0.11 per kilometre) and it took $100 million to produce the 2013 blockbuster ‘Gravity 3-D’. It is even cheaper than riding an auto rickshaw in India (per km). The prime minister of India, Narendra Modi, also praised the scientists and said that they have gone beyond the boundaries of human enterprise and innovation. Thus, we can see that with new and innovative technology there is a decrease in the cost.

References-

1 .Harris, Gardiner. “On a Shoestring, India Sends Orbiter to Mars on Its First Try.” The New York Times. The New York Times, 24 Sept. 2014. Web. 5 Oct. 2014. <http://www.nytimes.com/2014/09/25/world/asia/on-a-shoestring-india-sends-orbiter-to-mars.html>.

1. “Mission to mars.” Budget mission. N.p., n.d. Web. 4 Oct. 2014. <http://www.theguardian.com/science/2014/sep/24/india-mars-satellite-successfully-enters-orbit>.

 

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MLSE Announces Major Partnership with Canadian Tire

Maple leaf sports and entertainment is Canadian company that owns teams like Toronto Maple leafs, Toronto Raptors etc. It also owns Air Canada centre and three digital channels. After Rona withdrew as the official sponsor of MLSE, several other retailers wanted to take its place. But finally, the CEO of MLSE, chose Canadian tire to be the new sponsor of MLSE.

The partnership includes all companies owned within the Canadian tire family of Companies like Canadian Tire, Sport Chek, Mark’s, Partsource, and National Sports etc. I personally believe that this is a great deal because Canadian tire has been an offence in sports over the last couple of years. Canadian Tire also added great new stores to the family like Sport Chek and Pro Hockey life. They also added partners like the Canadian Olympic and Paralympic Committees.

The partnership includes plans for MLSE apparel stores in select Canadian tire stores. For the 2014-15 season Marks will become the official uniform provider MLSE event staff at Air Canada Centre. The partnership will also benefit both charities as they will work together to help more families to get involved in organised sports. Mr. Lewis, the CEO, thinks that he has installed a new level of confidence and urgency in the company.

References:

  1. MLSE Announces Partnership With Canadian Tire.” MLSE Announces Partnership With Canadian Tire. N.p., n.d. Web. 2 Oct. 2014. <http://www.mlse.com/news/mlse_canadiantire_090913.aspx>.

 

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