Recently I stumbled upon an ad on TV for a new product called “The Shake Weight.” The Shake Weight is essentially a dumb bell but the what sets it apart from anything else is the fact that the two ends “shake” in a back and forth motion. I guess you could say it is similar to how a jack hammer works. According to the advertisement, the Shake Weight is supposed to produce 300% better results than traditional weights in only 6 minutes per day. The back and forth action is supposed to work your biceps, triceps, chest and shoulders all at the same time. There are also two different weights, 2.5 lbs and 5 lbs, for women and men respectively.
When I first saw the ad and the product, I thought it was ridiculous. The product is simply a dumb bell that moves, how much of a difference can it make? Also, the commercial or infomercial was so cheesy it made me laugh. I really did not have any interest with the product other than the fact that I found it hilarious and I had to show my friends. I definitely would not buy the product. But after taking some thought, I guess I can’t judge the product without using it first. After all, there were testimonials in the commercial that had big, burly men who were amazed at what the Shake Weight could do. But from a marketing point of view, the purpose of a commercial is to get the consumer’s attention and to get them to buy the product. Although there are two different commercials for their two consumer groups, men and women I don’t think the commercial achieved its goal. To me it was just a big joke.
What’s your opinion about the product? Would you buy this?
Here is the commercial for the Shake Weight for Men:
Here is the commercial for women:
