Tonight is the night! UFC 121: Lesnar vs Velasquez. With the Heavyweight title on the line, this is one fight you don’t want to miss. For those of you who are not UFC fans or have not come into contact with the massive amount of marketing, this is touted to be the biggest Heavyweight match-up in the history of the UFC. It is not just the main event that is getting all of the attention, the many other fights on the card are all highly anticipated fights.
The UFC has done a great job marketing this fight. They have utilized many different communication channels to get the message to the public. There have been many radio, television and newspaper advertisements promoting this fight for at least a month. It was kinda hard not to know about this fight. Also, the fact that the major sports networks such as TSN and Sportsnet, have been heavily promoting this event by analyzing and anticipating what could happen. Another aspect of marketing that the UFC used to generate hype for this Pay-Per View event was the fact that they had weekly “insider” specials for a month prior to tonight. In these specials, they showcased the two main event fighters training hard and trash talking one another leading up to the big fight. The goal of the marketing to was to gain a mass amount of hype, and it seems they have achieved their goal. I’m not gonna lie, IM SO PUMPED FOR THIS FIGHT!