As I was looking through a couple of my friends’ blogs, I happened to stumble upon Josh Kramer’s blog post about a Guinness Beer commercial. The commercial is quite raunchy and leaves little to the imagination of the viewer. But the goal of the commercial is to capture the audience’s attention and make them want to go out to buy Guinness Beer. When you first watch the commercial, you may think that it is outrageous and shouldn’t even exist. But ask yourself, what is the purpose of the commercial and who is the target market? Well, as stated before the goal is obviously to get their target market to buy more beer. Who is their target market you ask? I think its safe to say that the target market of Guinness is men. The easiest way to get a man’s attention is humor and sex. This commercial achieves both. It incorporates sex into an advertisement that will make you want to get off your couch and into the closest pub to have a pint of Guinness. I’m pretty sure this commercial did just exactly that.