Verizon commercials have an iconic figure the ” can you hear me now guy”. He is in most commercial at one point as the guy who kept talking on the phone, what was cool was that he was in every commercial so that every time you would instantly realize that its a Verizon commercial. It kinda became their mascot and it allowed them to quickly let viewers identify the brand name in the commercial. However after a certain point i’m not sure how effective it was? i mean it gets a bit boring and monotonous and you kinda just feel that they are not trying to be any more creative but just leveraging on a one hit and pulling it out as far as they can. So on one hand i feel that its a good marketing tool cause it helps you create a identifiable mascot or celebrity but on the other hand you shouldn’t use it after its expire life.
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