Alaina Chun

This is an advertisement that Bic South Africa released in honour of Women’s Day. While Bic seems to be attempting to empower women, it does quite the opposite. They are implying that if you purchase their pens you will look like a girl, act like a lady, think like a man and work like a boss […]

In my version of the advertisement I removed “a girl”, “a lady”, “a man” and “a boss” and replaced them all with “your best you”. I thought about replacing them all with “a woman”, but upon further thought, I realized that looking like a woman, acting like a woman, thinking like a woman, and working […]