After reading HongSheng’s blog of “Ethics-based Marketing, A Second Thought“, I suddenly thought of how marketing has changed over time. I still remember when I was a kid, advertisements were very simple. “Buy this, because you need it!”, sometimes, simple line works better than advertisement that has a lot of content and does not have enough time to let customers to absorb. Also, old advertisements were usually more ethics-based. In 1911, the ad industry was dominated by males, and the advertising they produced was predominantly product-centric. “WOODBURY SOAP DARES TO USE SEX APPEAL” – “Skin You Love to Touch,” is considered by several advertising historians to be the first modern ad campaign to use sex appeal. After the success of this campaign, advertisers tended to become more open and brave about the advertisement. From time to time, people get used to it and started to accept these kind of marketing advertisement.
Back to the question, the answer of that is marketing has changed and it happened SO FAST! And have anyone noticed that there are less and less phone advertisement nowadays? I discovered that, and think the most important reason is IT DOES NOT SEEM WORKING! People like me would not even give the sellers a chance and hang up the phone right after they hear the words “This is from XXX company…” Nowadays, most of the successful advertisements are online and using channel like Facebook, Twitter, Google etc. And online shopping becomes a new trend for the new generation. In order for the retailers to capture the attention of customers, the style of advertisements has been changing over time. Here is the link talking about 10 ideas that changed the world – http://adage.com/article/cmo-strategy/liodice-10-ideas-changed-marketing-world/142090/
Last but not least, VIDEO TIME!!!!! (it is about new school vs old school marketing methods)