Here in Vancouver, just about everyone uses an iPhone, or a Blackberry. Sure, there’s the occasional Samsung, LG, or Nokia, but it just seems that sooner or later, they’re gonna be flattened by competition from Apple and RIM. So, reading an article (http://www.marketingtechblog.com/nokia-ads-windows-phone/) which boasted that Nokia captures 40% of the global market (more than Apple or RIM does internationally), with heavy shares in China, Europe, and the UK, had me pretty intrigued. And it doesn’t stop just there – Nokia has started a marketing blitz to win consumers in a bid to re-enter the US/Canadian market.
It’s said that you have to spend money to make money, and Nokia’s betting on a $127 million marketing budget to help sell its new Windows phones. New promotional videos have been released on Youtube almost every day, and in some instances, twice a day! Check out an ad to their latest Windows phone:
While Nokia hasn’t officially ditched their “ancient” Symbian or Meego projects, moving to the Windows platform may give them the edge that they lacked in their operating systems. Plus, something that was talked about in our Marketing class last week Unlike Apple and RIM, Nokia appeals to a wider range of consumers with lower-priced phones targeting emerging markets with their Asha line of phones.
Selling like hotcakes immediately in the US/Canadian market would be reaching for the stars for now, but with the aspirations of a company resting squarely on the polycarbonate shoulders of the new Windows phones, it will be interesting to see what unfolds in the cellphone industry…
Loved the comparison to Apple and RIM, and the incorporation of class discussion in your blog