Alanna Hua

Many concerns have attracted by the business issue that the apple company treats different countries in distinct ways. In this year, many consumers in China complained about the warranty services provided by Apple stores.

Initially, the warranty service of Apple indicates that products including iPhones and iMacs are guaranteed for twelve months, from date of sale, providing only by impersonal factors. The feedback from customers, however, revealed that the rules seem quite different from other countries to China. Apple is supposed to offer a new iPhone to the user if the good was broke within the guarantee period. Nevertheless, they didn’t change the back cover and the staff used the “rule of Apple” to reply the query of customers. Moreover, the warranty time period only last for ninety days after they get a new one. According to the recent reports presented by Chinese journalists in different countries, Apple is sort of involved in a suspicion of discrimination.

To this issue, the official reply from Apple said that it was the lack of communication between customers and them that finally caused the problem. They promise to modify the rules and to provide all customers with bran new experiences. The company apologized and claimed that they did not mean to treat customers in distinct ways.

From this case, I feel like that communication plays a significant role in business field. An enterprise especially the one with high reputation ought to ensure a better interaction and gain the feedback regularly which do contribute to the marketing in the future.

Resources:

1) http://news.xinhuanet.com/info/2013-04/02/c_132279072.htm

2) http://business.sohu.com/20130315/n369006386.shtml

3) http://www.slashgear.com/what-i-learned-from-working-at-the-apple-store-0888979/ (picture)

Nowadays, advertisement is not a new vocabulary for all of us. Everyday, everywhere, we are surrounded with various advertisements persuading consumers to make purchases on their products. However, mendacious advertising made up by those deceitful merchants causing the loss of consumers both physically and mentally.

Medicine advertisement occupied a large portion in this field. Back in China, once a company made up an advertisement talking about an unguent, which can provide a perfect treatment on diverse diseases such as high blood pressure, diabetes, asthma and so on. During the whole advertising period, an retired elderly was invited to play a role as a traditional medicine doctor who have an old but highly effective prescription, which was handed down from his ancestors. This is quite stupid and technically people can find it tricky through its exaggerated decription. However, those who suffered a lot from diseases flock to products and the company did not be exposed until this year.

To be honest, advertising has to be one of the most significant components in the marketing place. Merchants make their advertisement to be creative in order to attract consumers, which resulted in an increase in their sales. Nevertheless, consumers still have to be clear about the function of the product.

Resources:

1) http://www.medscape.com/viewarticle/809491

2) http://business.sohu.com/20130315/n369011231.shtml

3)http://www.everyday-economist.com/2012/10/fake-medical-student-upsets-campus.html (picture)

In recent years, the privacy is getting increasingly important and more people are now concerning about their private safety especially when they browse webpages. According to the report, many companies are doing the cookie collection job in order to achieve huge gains from consumers. The news sparked panic and a debate has been raged as the cookie collection is whether legal or illegal.

Generally speaking, cookie collection is based on a large extent the use of Internet. Once you open a webpage, the trail you are leaving online will be recorded. Companies, who are living on such thing, are able to gain access to your data by impersonating a client. From this, a company can directly take a look on the websites you have open and analyze your trails to get your personal information. They will know your cell phone number, your email address, your email content, your age, your name and even your annual income. After the cookie collection, the advertisement of their products would be simply sent to you if you were interested in this field.

Some people believe that it is a good way to increase the sale of the company while others consider it to be extremely crazy that different people can see almost everything of you. How about if some malicious users use your personal information to hurt your family? However, the law is still blurring in China. From my perspective, cookie collection must be banned and more and more people should be encouraged to pay more attention on their privacy.

Resources：

1) http://msdn.microsoft.com/en-us/library/ms524757(v=vs.90).aspx

2) http://jingji.cntv.cn/2013/03/15/ARTI1363356067171925.shtml

3) http://vijay-kreationz.blogspot.ca/2011/09/how-to-delete-cookies.html (picture)