Does marketing reveal the true value of a product? No.

               Marketing serves as a great tool to promote a product and to reveal its functional values to the customers. However, when a marketer designs a marketing strategy, they usually over-emphasize the positive but not the negative side of a product. As a result, many costumers often purchase a useless product or service that they don’t need.

               In fact, knowing how to market yourself is a very important strategy in a job interview. Recruiters usually ask questions related to the candidate’s personality and career goals, in which the quality of his answer would mainly depend on how he markets himself as an outgoing, active and detail-oriented person etc. Nevertheless, they often have a problem with hiring people because some candidates that they have hired had an unsatisfying working performance, something that they wouldn’t expect based on their outstanding interview performance. So, the question is, if marketing does not reveal the true value of a product, why would the recruiters want to ask questions that they know the answers from the candidates would not be true? I believe the underlying reason for this is that when a recruiter makes a hiring decision of a person under the condition of incomplete information about him, there would be a higher possibility that a person who is better at marketing himself would outperform others in terms of the actual performance. This belief might be unfair to people who know working but not talking; nevertheless, this is how a society functions which one may think is cruel. Therefore, to succeed in a job interview or work, one must be skillful in presenting their strengths and ideas prior to being efficient in work. Despite all these, the recruiter would also be concerned about the person’s technical skills and abilities such as programming knowledge and GPA when he is making a hiring decision.