This commercial is very creative. In the video, there are a few adults and an old lady who saw the reflection of their younger self in the mirror on a street. They feel funny to watch their “mini-me” in the mirror, and then start dancing on the street. At the end of the commercial, there’s a message “Drink pure and natural, live young” and a bottle of Evian’s water near it, which links the idea of “live young” to the natural taste of Evian’s water.
Evian has put the faces of people with different races and ages in front of the camera; according to the liking principle, a larger group of audiences would find themselves attached to the product and the entire commercial. Aside from it, Evian intends to bring the message to the consumers that no matter who you are, you will live young after drinking our water. Basically, they target their product to people from all age groups, which makes logical sense because everyone drinks water, whether or not the water comes naturally. The entire commercial is hilarious and funny, which could help capture the audience’s attention more successfully. They also add an exciting background music into it, which stimulates the happiness feelings of their audiences. Some researches found that people with good mood would buy more stuff, which also explains why most retail companies often play exciting music inside their stores.
To me, I perceive the tastes and prices of their water are similar compared with all other brands. Yet, I would choose the water made by this brand because I like this company because of their creativity. In fact, I think that in the real world many products actually have similar values; yet, some products outperform the others because these companies are creative in marketing their products and communicating with their customers.