Being quite passionate about Electro Dance Music, the 2 deaths at Ezoo burned in my mind and led me to question:
- What are the business implications of the cancellation of the last day of the festival?
- Could this tragic incident be prevented?

The extensiveness of the festival and how easily trouble can occur if security is insufficient. Especially when people are drinking alcohol and taking drugs.
Logically, the the 2 deaths was an urgent and high importance matter. Although the decision to cancel the last day decreased the profits, I feel the organizers did manage to protect their reputation. By protecting their reputation, they dodge the risk of the withdrawal of sponsorship and future potential profits.
I feel the organizers could have prevented this tragedy by investing more time and money into operation costs. Extra security to escort drunk people and people who have taken illicit drugs out of the event could have countered the deaths.
Original Article: http://www.nytimes.com/2013/09/02/arts/music/electric-zoo-festival-cut-short-by-two-deaths.html?_r=0